Angelia (angeliatay) wrote,

  • Mood:

baby pasta :) first attempt at cooking pasta for Aidan..

The paste is made from a mix of mashed up steamed pumpkin and tomatoes, boiled carrots and potatoes..Couldn't find any ABC pasta so decided to use the shell pasta instead..bbhome, thanks for ur recipe and instructions :D~

When I told hubby about it, he started whining saying that Aidan gets to eat my cooking more than he does and that the li' bugger also got nicer clothes than him ( did cooking turn into clothings hehe). I told him that I did cook for him before but he had told me that it would be less troublesome if he buys home food instead..He argued that he'd said that coz I'd always insisted that he does the dishes! Said that if he doesn't need to wash the dishes [like Aidan], I can cook for him everyday..hmmmmmmm....

Oh yeah, I have some LJ codes to give away..Lemme know if any of u guys need any :)

Yeah..I used to work at Mediacorp but I think the scriptwriters probably made a boo-boo here. Furthermore, ad money is probably so hard to come by that the producers had to 'sell' their soul to the advertisers by allowing so much product placements and blatant advertising of the formula milk/brand. The way it was done in the show was OTT..It would be okay if it was any other products (like watch, soft drinks) but in this case, it was formula milk and it had actually contravened the SIFEC code..I'd already informed my ex-colleague from Ch8 PR/Marcom abt this and I guess they are prepared for all the backlash that's gonna come so..

Some of you may have received the petition email already but here it is for those who have yet to read it ~


What do you do when national TV features a drama series that gives out the wrong information or violates a code of ethics? What do you do when this drama series reaches out to a large audience in a small country like Singapore (4 million in population)? So come, young & old, male or female, show your support for breastfeeding and the health of our young ones by signing this petition!

Signing Letter of Protest on "Baby Boom" Show
Key Issues: Misleading Information & Violation of SIFECS Code

Date: Sunday 5 October 2003
Time: 2.30 to 4.30pm
Venue: Cafes at The Atrium, behind Hongkong Bank
(opposite Dhoby Ghaut MRT, next to Plaza Singapura)

Enquiries: Email SAM (Tel 90683180) or Winnie (90061695) or Joanne


A bit of history for those who want to know more:

A Chinese drama series called Baby Boom ( is being broadcast on Channel 8 in Singapore. In most of the scenes, cans of baby milk formulas is displayed in the background, quite obviously for advertising purposes as Abbott being one of the sponsors.

a)Similac placed right in the foreground of the screen (In front of actors)

b) Actress Pan LingLing telling the mother-to-be Zoe Tay that she should get Pediasure for children next time as it helps supplement their diet.

c) The day Zoe Tay gave birth. This supposedly "ABBOTT Marketing Manager"appears to congratulate the family and to offer FREE milk powder for the 4 children!

d) And then the baby's grandfather said THAT"advertising line" about "GOOD good!!! Abbott is a premium and well-known brand in infant nutrition from the USA!"

e) On the way home, the 4 babies ARE NOT placed in infant carseats. They are all carried by grandparents AND one by the Mother Zoe Tay. And the mother is feeding the baby with a Milk BOTTLE - spreading the wrong values in infant nutrition, and also sharing how it could be alright to have babies on your lap in a car - despite it being ILLEGAL in Singapore!

f) Back home, ABBOTT manager appears at door - once again. To offer an ABBOTT hamper and more milk powder.....

This goes against the SIFECS code which is also backed by WHO.

The Code of Ethics also recognises that there is a legitimate market for infant formula which are scientifically formulated to provide an alternative, if breastfeeding is not possible. However, sale and distribution of infant formula should be carried out in such a way as to avoid competing with breast milk, thereby creating an artificial need for the products. Marketing of infant formula therefore, requires special treatment which makes the usual marketing practices unsuitable for these products.

The site further states that:

All firms dealing with infant foods in Singapore participated actively in the formulation of the revised Code of Ethics. They will continue to ensure its successful implementation and monitoring. They have agreed to subscribe to and operate within the Code of Ethics, and to submit their promotional, educational and product use instructional materials to be approved by the Vetting Committee of SIFECS.
  • Post a new comment


    default userpic

    Your IP address will be recorded 

    When you submit the form an invisible reCAPTCHA check will be performed.
    You must follow the Privacy Policy and Google Terms of use.
← Ctrl ← Alt
Ctrl → Alt →
← Ctrl ← Alt
Ctrl → Alt →